📽️ Ventana Sur in Montevideo: What Uruguay Brings to the Table

Seen from the 14th floor of its Radisson Hotel, Montevideo’s skyline, bristling with white marble high-rises and monuments, looks like a very different scenario for Ventana Sur, Latin America’s foremost film-TV co-pro forum and market, relocated from its chic Buenos Aires setting for the first time since 2009.

Yet in many ways, this is the same Ventana Sur, playing to its strengths and galvanized by its context, Uruguay, one of Latin America’s fastest-growing film-TV hubs, both as a big-shoot locale and home-grown movie industry.

Ten takes, as producers and sales agents began to arrive at the Radisson for this year’s edition, hosted by Cannes Marché du Film and Uruguay’s public-sector film agency, Agencia del Cine y Audiovisual (ACAU), and running Dec. 2-6 in the Uruguayan capital :

Attendance Holds

As of Saturday night, attendance had just passed 2,000 delegates, tracking to hit that number of jobbing professionals by market end, on a par with Buenos Aires’ Ventana Sur, said Guillaume Esmiol, Cannes Marché du Film executive director and Ventana Sur co-director. A quick scroll down sales agents shows nearly all companies with a strong line in Spanish-language or Brazilian titles. “Response among sales agents and buyers to the new edition was often very quick, with many committing as early as September,” Esmiol tells Variety


Read the full article, thanks to Variety!