Immersive Market

A new initiative spotlighting the latest advancements in immersive art!

Program details

Key Dates: 13-19 May 2025

Access: Immersive Spotlights (Marché du Film badge holders), Curators Network (Selected Participants only – see Eligibility Requirements)

Main Venue: Art Explora (Cannes Port, Albert Edouard Pier), Village Innovation (Pantiero)

Target Audience: Immersive Artists & Producers, Curators & Programmers of Cultural Venues, Investors in Cinema & Other Cultural IPs, New Tech Experts (AI, spatial computing, video mapping, real time engine)

Call-for-Participants:

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Contact : Immersive Market

The Immersive Market is the Marché du Film’s latest B2B initiative, which aims to accelerate collaboration and distribution opportunities for immersive industry professionals.

Taking place aboard the Art Explora, the world’s largest catamaran, the Curators Network offers a seven-day program featuring pitching sessions, workshops, and exclusive networking events designed to connect immersive portfolio holders with museum curators, cultural institutions, and themed entertainment venues seeking groundbreaking immersive experiences.

In addition, Immersive Spotlights will present inspiring talks, hands-on workshops, and industry mixers, fostering dialogue between immersive professionals with key players from intersecting industries, such as generative AI, performing arts, gastronomy and beyond.

The Immersive Market offers a unique setting to explore both the creative and commercial potential of immersive media — bridging the gap between immersive professionals and the filmmaking industry while sparking new collaborations on a global scale.

Access to Immersive Spotlights is open to all Marché du Film badge holders, while the Curators Network is exclusively available to pre-selected professionals.

The Immersive Market is the natural extension of the Immersive Competition launched last year and illustrates our ongoing ambition to develop innovation at Cannes. We want to play our part in helping spatial storytellers find distribution opportunities and, at the same time, foster stronger connections between the filmmaking industry and immersive professionals. This is perfectly aligned with our strategy to make Cannes a unique place of artistic and technological innovation.

— Guillaume Esmiol, Executive Director of the Marché du Film

I am particularly proud of this collaboration between the Art Explora Foundation and the Cannes Film Festival, which is launching its first Immersive Market aboard the Art Explora boat. We look forward to welcoming aboard those who imagine and shape the virtual worlds of tomorrow — digital creation professionals who produce the best in innovation. By hosting this new major professional event, we aim at promoting digital creation and innovation, which we will then share with the widest and most diverse audience possible.

— Frédéric Jousset, President and Founder of the Art Explora Foundation

The Immersive Market is organized in collaboration with

Art Explora is a public utility foundation with a social mission, promoting culture for all. The foundation advocates a lively, open, and innovative view of culture and brings together committed personalities, artists, creators, cultural and digital professionals, volunteers, partners and members of the nonprofit sector. Art Explora supports innovation and digital creation which offer new ways to engage with different audiences and encourages them to experience unique and transformative experiences.

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Immersive Market

🛥️ The Marché du Film Announces Launch of the “Immersive Market”