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Beyond business: zooming in on diversity, inclusion, representation and sustainability in the film industry

Program details

Key Dates: 15-19 May 2025 (impACT Lab)

Access: Conferences (Marché du Film badge holders), Workshops (Selected producers only)

Target Audience: All film industry professionals


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Industry Programs

impACT is the Marché du Film’s transversal initiative designed to spark essential conversations that pave the way for a more inclusive, responsible and forward-thinking film industry.

Launched in 2021, impACT intersects with several key Marché du Film programs, bringing fresh perspectives across various sectors and fostering dialogue on the critical issues shaping today’s cinema landscape. From representation and inclusion to environmental sustainability and ethical practices, impACT addresses challenges that affect the entire industry. Through dynamic panels and masterclasses, participants are invited to explore some of the latest key challenges, such as: How can we better support underrepresented filmmakers and communities? How do we ensure diverse voices are authentically represented in storytelling? What actionable strategies can we adopt to foster equity throughout the production process?

In addition to these discussions, the impACT program features impACT Lab, a specialized workshop to equip emerging producers with the skills and expertise needed to bring their impactful projects to life.

By bringing together industry leaders, changemakers, and emerging voices, impACT serves as a catalyst for long-term transformation and positive change in the film industry.

Access to impACT conferences and panels is open to all Marché du Film badge holders, while impACT Lab is exclusively available to pre-selected producers chosen in collaboration with our partners.

impACT is an extension of the Festival de Cannes’ and Marché du Film’s investment in corporate social responsibility that will dictate how the market and companies operate today and tomorrow.

impACT is designed to reflect on the film industry’s new reality. Each event will be an opportunity for industry professionals to exchange ideas openly and freely, reflect on the current climate, ask questions, engage in constructive debate and focus on the values aligned with a diverse film industry with content that speaks to all audiences.

impACT will examine every stage of the filmmaking process to explore how to incorporate diversity, inclusion, representation and sustainability not only on the screen, but behind the camera in all stages of production.

Running through all the already existing Marché events and programs, impACT will offer inspirational speeches, round tables and master classes. The initiative aims to foster more meaningful storytelling and give the industry the insight and tools to achieve equality at different levels of filmmaking from script to screen.

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